This week saw PR agency and Le Bureau members Milk & Honey set up a promotional client event in Battersea Studios, proving just how valuable co working can be in reaching a broader audience.
The Milk & Honey team were working on behalf of client Butterfly Twists, displaying some of brand’s signature shoes styles in an eye-catching display.
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The focal point was a large, colourful wheel, which gave the event the feel of a gameshow and indeed, there were prizes to be won.
The premise was elegantly simple: spin the wheel for a chance to win a range of prizes that included tote bags, vouchers for a pair of Butterfly Twists and, for one lucky spinner, dinner and drinks.
For voucher-winners, the shoes could be tried on and the consensus was that they lived up to their guarantee of style, comfort and practicality.
We caught one gentleman gamely slipping his foot into a classic ballerina pump and while it was fetching, we suspect it was for the lady in his life.
Making full use of Battersea Studios’ bright and airy communal space, the Milk & Honey team opted to hold their event in a prime 12-2pm slot, optimising foot fall and enticing hungry co workers with free cupcakes and brightly-hued sweets.
Free food and the possibility of free shoes was too good for most to pass up and a steady stream of visitors stopped to chat, admire the shoes on display and, crucially, engage with the brand.
It proved that co-working offices provide far more than a desk at which to work.
Members can meet like minded people, swap skills and promote their clients to a much broader audience.
Congratulations to Milk & Honey on a wonderful event!